13 Ways To Make Doing Business With You Easy
September 18, 2017
- GIVE your street, e-mail, and Web address.
- GIVE your phone number.
- PROVIDE street directions and parking advice.
- SAY “It’s Easy to Order...”
- ACCEPT phone orders.
- ACCEPT mail orders.
- ACCEPT online orders.
- ACCEPT fax orders.
- ACCEPT credit cards.
- ACCEPT personal checks.
- GET a toll-free phone number.
- INCLUDE a long, strong guarantee—longer than your competition’s.
- OFFER installment payments for products more than $15 (“3 easy payments of just $10.99”), shown to boost response 15 percent.