9 Ways To Convey Value
September 18, 2017
9 Ways To Convey Value
- SCREAM “Sale!”
- GIVE them a coupon.
- DIMINISH the price: “Less than a cup of coffee a day.”
- EXPLAIN why the price is low: “Our boss ordered too many!”
- AMORTIZE it: “Just $1.25 a day.”
- BOOST the value: Tell what it’s worth, not only what it costs.
- TELL how much others have paid (and we’re happy to do so!).
- CREATE a sense of scarcity with deadlines.
- EMPLOY psychological pricing.