9 Ways To Convey Value

September 18, 2017

9 Ways To Convey Value

 

1. SCREAM “Sale!”
2. GIVE them a coupon.
3. DIMINISH the price: “Less than a cup of coffee a day.”
4. EXPLAIN why the price is low: “Our boss ordered too many!”
5. AMORTIZE it: “Just $1.25 a day.”
6. BOOST the value: Tell what it’s worth, not only what it costs.
7. TELL how much others have paid (and we’re happy to do so!).
8. CREATE a sense of scarcity with deadlines.
9. EMPLOY psychological pricing.

 

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