Make a list of all your clients and then get their email addresses. Come up with a list of such addresses and start sending them details about your new products, coupons, special offers and discounts, tutorials, etc, etc. the advantage of this method of advertising is that you get to interact directly with your customers, but beware!
Lots of sellers tend to misuse this and put the customers off. Nobody really wants to receive a whole lot of unsolicited email that ends up in their spam or junk box in the end.
Go in for opt-in mailing lists; allow your customers to sign up for newsletters and other information instead of thrusting it down their throats. This way, you can be sure that those subscribing to the regular emails are customers who are genuinely interested in receiving them and you have brand loyalty.
Also remember, the newsletters must be informative and a little bit creative to keep their attention; you don’t want them getting bored and unsubscribing!
And the most important detail – at the end of the email, make sure to specify instructions on how the customer can remove themselves from the email list. This gives them a sense of control and power that can act to your advantage.
Here are a few ways to find the emails of your customers:
Hope this will help you build a comprehensive target list of customers who you can reach out to with informative and engaging content. Remember, email marketing is not about selling, but keeping your business at the front of their mind so when they need your business product or service, the first one they will call is you.