[Video] Prospecting Basics For Printing And Sign Businesses - Mann Magnetic Materials

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[Video] Prospecting Basics For Printing And Sign Businesses

Prospecting Basics:
1. Purpose Of Prospecting: Keep your pipeline full, so you have consistent warm leads and sales. This allows you to avoid depending on incoming prospects or the "economy"
2. What is it? Prospect = Opportunities. Prospecting is creating a potential customer or client for your product or service
3. Why is prospecting important? Number one reason why printing / sign businesses fail is because it wasn’t able to generate enough qualified, interested, ready, willing and able prospects.
4. How to fill up pipelines so that you are affluent with prospects? You must make prospecting your #1 priority. Get everyone you know helping you bringing in customers.
5. How prospecting is different to selling? Main focus isnt selling. Its to fill the pipeline up with massive amounts of people who have the potential to buy.